Wondering which email marketing platform is *the one* for you? Take our free quiz now

13 blog post ideas for when creativity isn’t calling…

My list of go-to blog post ideas when I’m in need of inspiration.


If you’re feeling uninspired or like all of your blog post ideas are starting to feel same-sy and boring, I HEAR you. Honestly, I’ve been there myself! 

Something that has worked wonders for me when I’m feeling stuck in a creativity rut is to mix up blog post types.

Here are 13 blog post ideas worth trying:

1. Make it a list 


A list, or ‘listicle’ (as it’s referred to in some circles) is a blog post idea that promises a number of solutions or insights on a topic. 

For example: “5 steps to getting started with email marketing” or “8 click-worthy blog writing tips”. And what better way to demonstrate this than the very blog you’re reading?

The number leading the title sets the readers expectations and acts as an incentive. Lists are digestible, shareable and good for a skim read. The information is usually concise, so it doesn’t require the same attention that a more dense, deep-dive blog would.

In saying that, how you decide to structure your ‘list’ is up to you. If you only want to spare a few sentences, great. If your content needs to be beefier to get a message across, you can do that, too. 

2. Create a how-to guide


When you need guidance on how to do something, you’ll usually find yourself asking google a question and ending up on a blog for answers. 

‘How-to’ guides demonstrate your expertise and knowledge on a subject and give you a chance to unleash some industry insights. 

If you position yourself as a leader on a topic, people will be more likely to sit up and pay attention to what you have to say — meaning, you’ll see an increase in lead generation and customer trust. 

3. Use infographics 


Sometimes the best way to communicate with your audience is through imagery; especially if it’s a statistical subject. It’s actually easier for people to process images rather than text — which makes a whole lot of sense! 

Your blog post can be solely composed of an infographic, or you can use infographics interspersed with text to outline a data-driven point in a visual way.  

The primary reason to use infographics in your blog content is simply because it‘s engaging and captures your audience’s attention. It’s solid information, fast. 

4. Try an interview  


Identify an industry leader, an influencer, anyone with insights your audience would be interested in hearing from, and interview them

It doesn’t even have to be in-person, or over zoom (although you can go full Vogue if you want to). Simply send your questions over email and have them fill in their answers. Give the interview an edit and BAM, you have an interesting blog post with a fresh voice. 

Better yet, if your subject has a following, they could bring new leads. Publicity, content and reach all-in-one. 

5. Share a guest blog


In a similar vein to the interview (except your guest writes the blog in it’s entirety – whoop), a guest blogger brings a new perspective and interesting content. Not to mention some valuable insights you might not have shared (or even thought of) otherwise. 

This arrangement is truly a win-win. They can promote your blog post to their followers, bringing new eyes to your website, and your followers can find out about them through your blog. 

But beyond that, you’re providing your followers with value, variety and education — something they’ll definitely take notice of. 

6. Make it newsworthy 


Have there been any developments in your industry, any announcements or studies? You might want to capitalise on this bit of news and share it on your blog. 

Hubspot refers to this as ‘newsjacking’ — meaning to leverage off relevant industry news. It’s probably the closest you’ll get to being a journalist without jotting on a notepad and donning a pen behind your ear. 

7. Get personal 


By now, we all know how important blogging is for business. But this one might challenge your blog comfort zone.

Putting self-promotion, data and keyword-driven content aside, the personal blog is relevant, engaging and gives your readers a look at your personal journey. 

You could write about how your business was founded, what your trajectory has been like and any relevant life-events that shaped you. 

Give your readers anecdotal evidence for a change. Now is your chance to be a bit more human. 

8. Try a case study 


Show your audience that you know what you’re doing with a case study. 

In impartial, objective terms, describe how you went about a project, what your goals were and how you reached them. 

A case study demonstrates your professionalism, track-record and gives your leads a good idea on how you work and what your process is like. It also garners their trust, or at least piques their interest. 

9. Be a thought leader 


You probably don’t think of yourself as a ‘thought leader’ but it’s good practice to position yourself as one. This blog post idea is a chance to express your opinions and judgements about common industry practices and happenings.

Believe it or not, people want your advice and knowledge — so don’t be scared to steal the stage for a beat if you’re passionate about a topic.

This blog post idea doesn’t have to stand on its own, either. You can combine a ‘think piece’ with other kinds of blogs, like a ‘how-to’ or a ‘newsworthy’ piece. 

10. Be beginner-friendly  


We’ve all been new to a subject and needed a thorough breakdown. That’s what the beginner-friendly blog post idea does. 

It’s a nice introduction to a topic that doesn’t get too technical or complicated, but tells the reader everything they need to know to get started. 

11. Use some persuasion 


A cousin to your high school persuasive essays, a persuasive blog post communicates WHY a tool, service, function or action is worth your readers time.  

12. Answer a FAQ


Pose a series of commonly asked questions and then give the answers. Pretty simple! 

If you’ve noticed a lot of people are curious about a certain topic, or seem to be hitting similar challenges in certain areas, you can offer guidance and education in one-go by breaking it down for them.

13. This vs. That


A good ole comparison between two or more products, techniques or even movies.

You can format this blog post idea by listing the benefits and drawbacks of each item, and then concluding with your recommendation. 

This is a great way to show off your expertise in your field and develop a trustworthy reputation. Just like a case study blog, a comparison means you’re an industry expert who understands the needs of your readers and what quality looks like for them. 

Whatever blog post idea you decide to use, make sure your content is what your target audience is searching for. 


Blogs are terrific traffic-builders, so it’s worth putting the keyboard-sweat into making them unique, searchable and relevant. 

Want to save time by having an expert come up with blog post ideas or write your blogs for you? Check out our blog writing services

You might also enjoy

our signature services

email marketing strategies

email marketing

Grow your mailing list and convert more subscribers into adoring customers. Start nailing your timing and sharing content your audience actually cares about.

marketing strategies for small business

content strategy

End the marketing mayhem by demystifying the what, where, when and how of your content creation. Your customers (and your bottom line) will thank you for it.

marketing copywriter

copy and blog writing

It’s time to find your signature sauce and share it around, so that the words you use become a serious money maker for your business.