Consistent and relevant content aren’t the only markers of a great blog.
Next time you’re putting your blog writer hat on, keep these nuggets of wisdom in your back pocket. They’ll help your visibility, earn you more clicks and create a better customer experience. A killer marketing trifecta!
Here at eight essentials this blog writer recommends for creating a high-fiveably good blog.
Make your headline click-worthy (and magnetic)
Commonly referred to as a ‘magnetic headline’, this type of headline draws readers in and makes them want to know more. But magnetic is just another buzzword (albeit a punchy one). So, how does one actually achieve ultimate magnetism?
Let’s break it down into actionable steps.
Ever heard of the four U’s? According to the creator of this method, Michael Materson, an entrepreneur and business coach, the four U’s go like this:
Does your reader need to read this information, now? The answer should always be YES!!! Otherwise, they might forget to come back to it.
As a blgo wrtier, you can create urgency by using words like: need, now, instant, limited, should, most, and exclusive. This doesn’t necessarily need to be ‘time’ related, either. Verbs are great motivators. They spur action!
Is your article different from other blogs? What are you offering that’s unique? Your point of difference could be your tone of voice, an unpopular opinion or refreshing angle, but it still needs to be there. This isn’t about reinventing the wheel, just offering something slightly different to cut through the clutter and capture attention.
Is your content actionable? Helpful? Is it providing value to your reader?
Be specific in your delivery! None of this wishy-washiness that leaves people with more questions than answers.
Go through this checklist when you’re creating your headings, subheadings and captions. Is your content hitting all four? What could you improve? Usually, a small tweak or word swap is all you need.
Remember, your heading doesn’t have to be ground-breaking, super creative or complicated. In fact, simplicity is the best option. As long as you’re communicating what’s inside to your reader and setting their expectations, you’re on the right track.
Hook your reader in
Once your super alluring headline gets your reader in, you need to make them stay. A click is half the battle; your hook is the big guns.
This should be your first sentence, where you speak to your readers and get to the heart of the issue. This can be achieved through a story, a bold statement, or a question. Anything that draws your readers in and makes them think, ‘hey, that sounds kinda interesting!’.
Make your points snappy
Most people don’t read whole articles online. Who has the time? The attention-span? Not me!
There’s also an absolute landslide of content to consume online, so your reader is going to be on to the next thing in a hurry.
That’s why, as a blog writer, you need to box away your ego and make your info skimmable.
Make your paragraphs short. Two, to three lines. Max.
- Use bullet points to organise your shorter points.
- A bullet-point list is snappy and digestible.
Get familiar with subheadings because they are the structural glue holding your whole blog post together. Not only are they necessary for SEO, they direct your reader, tell them what each section is pertaining to and create a natural story-like-flow.
Have a distinct writing style and voice
In order to have a good blog, you need to be a good blog writer. There, I said it. There’s really no getting around it.
All of these structural elements and useful techniques are important, but the meat of your blog, and the reason people will stay on your page, is if you can weave words together in a way that captures their attention and communicates big concepts, simply.
Blog writing isn’t for everyone. But we happen to be copywriting feigns, so we love it!
Sprinkle in your keywords
Keywords let Google and your reader know what your blog is all about!
In saying that, don’t go overboard with repeating an unnatural and obvious amount of them in your blog posts — Google will probably flag you as spammy and untrustworthy!
Instead, include your keywords 4-8 times and only when they make sense.
Links are important to both SEO and user experience. On the one hand, linking to external sources gives your readers more info on complicated topics should they need it. They don’t have to search for the answers themselves, you’ve already given it to them.
External links also build a story for Google, just like keywords do. They let search engines know what your blog is about, so they can hopefully show it to the right users.
Creating internal links in your blogs allows you to guide your reader around your site. Have you already made a blogpost that goes into more depth about a topic? Link it! The longer you can keep a potential lead on your site, the better.
All in all, linking to sources you’re citing is just good practice in general. It’s like a blog version of a bibliography. But don’t be too heavy handed with your links. No one wants to be wading through a sea of underlined blue; it distracts from the content and devalues your work.
Grab their attention
If you’re thinking that this one is fairly self-explanatory, then you’d be right! Everyone loves visuals: they’re engaging, informative and even tell a thousand words (so I’ve been told).
Did you know that if a relevant image is shared with information, people will retain 65% of the information three days later? Without an accompanying image, people only remember 10% of the information.
This means images are especially important when relaying stats and hard to grasp concepts.
Generally speaking, blogs with images are more attractive and they’re more likely to get shared on social media. We recommend starting off with a relevant and eye-catching header image to start with, then including one or two in the rest of your blogs to break them up (should you feel compelled to).
Stamp it with a CTA
Rounding off your whole blog, you’ll need a CTA. In this regard, a blog is just like any other piece of content you’ll put out; you want to generate interest and leads.
A CTA reminds the reader that there’s a business behind the blog. And that business has services, products and other blog posts they’d love for them to check out!
Decide what you’d like your CTA to be — it can be anything. Would you like them to sign up to your mailing list? Follow you on IG? If you don’t ask, you shall never receive.