We all need a bit of email inspiration now and then.
Whether you’re looking for ideas to polish up your newsletters or crank up conversions, check out the emails that had us furiously clappin’ in June 2022.
Spotify
Subject line: Ad-free music, free for 1 month. Try Premium.
Why we were inspired: Spotify is well known for it’s solid email marketing. And so the company should be. They get the basics right. Clear customer-centric heading? Tick. Obvious CTA button above the fold? Tick. Intriguing visual? Tick. It’s short, sharp, and (we’re willing to bet) effective.
Canva
Subject line: Can you believe it? You’ve created 200 Canva designs! 🤯🥳
Why we were inspired: Celebrating milestones is a seriously underrated tactic in small business email marketing. Don’t forget, “acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one“. Emails that remind your customers of the value you provide are quick, easy, and powerful.
Systems Saved Me
Subject line: Is this goodbye forever?
Why we were inspired: Anyone that is actively cleaning their mailing list like this deserves a big damn trophy in my books. As much as we may not want to admit it, we’re not always the right fit for the people that sign up to our mailing lists. A subscriber may end up working with one of our competitors or no longer interested in what we’re offering – and that’s ok.
What’s not ok? Continuing to email them, again and again and again and again, even though they’re clearly not engaging with your email content. Take the hint (like Jordan did below). Your subscribers will think more of you and your email-sending reputation will thank you kindly.
Really Good Emails
Subject line: Hey Sam! How you been? 🙂
Why we’re inspired: Onboarding is one of our favourite parts of the customer lifecycle. Why? Because interest (and subsequently, engagement) is high! It is such a valuable opportunity to make the right first impression and lay the foundations for a fruitful customer relationship. But it’s also so easy to get it wrong. Really Good Emails have (unsurprisingly) smashed it out of the park with this one.
